

The Herbal, Green & Natural
Marketplace
for Industry Professionals
5 - 8 NOVEMBER,2025
Greater Kuala Lumpur
Malaysia
Onsite & Online
Save the Date for Herbal Asia 2025!
Discover the essence of herbal development at Herbal Asia 2025,
Where transformation blooms!
Dive into the 18th edition and lead the evolution of herbal wellness.
Sponsorship Opportunities, Conference Registration,
and Space booking are now OPEN!
Get your EARLY BIRD DISCOUNT for 2025 !
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Registration for Herbal Asia 2025 is open!
HERBAL ASIA BUSINESS CONFERENCE

Herbal Asia is back!
The theme "BEYOND THE LEAF: TECH, INNOVATION AND CONSERVATION IN HERBAL REVOLUTION" at the Herbal Asia 2025 Business Conference aims to modernize traditional herbal practices, expand market appeal, promote sustainability, drive research advancements, and enhance global competitiveness in the herbal industry.
Greetings from the Founder of Herbal Asia,
A Warm Welcome to Herbal Asia 2025!
Distinguished guests, esteemed colleagues, and industry leaders, it is with immense pride and excitement that I, as founder of Herbal Asia, welcome you to our annual conference, held in conjunction with the Herbal Asia Trade Show. This year, we stand at a pivotal moment in the global herbal industry, a moment defined by unprecedented growth and transformative change.
Global demand for herbal products is booming, driven by a significant shift in consumer preferences. We see a growing awareness of the potential of herbal remedies, fueled by a desire for natural, holistic approaches to health and wellness. This is reflected in evolving lifestyles, dietary choices, and an increased focus on preventative healthcare. The accessibility of herbal ingredients, coupled with increasingly supportive regulations in many countries, further empowers this surge. Technological advancements are also playing a crucial role, providing innovative solutions for cultivation, processing, and distribution, ultimately fostering accelerated industry growth.
The past few years have presented unique challenges, notably the impact of the pandemic. However, the herbal industry has demonstrated remarkable resilience, adapting and innovating to navigate these obstacles. We are now better prepared than ever to face future uncertainties and capitalize on emerging opportunities.
This year's conference will showcase the remarkable progress made by numerous countries in embracing the herbal revolution. We will explore the integration of herbal medicine into mainstream healthcare systems and its increasing prominence in wellness tourism. We will hear from experts who are shaping the future of this dynamic sector, sharing their insights and expertise on topics ranging from sustainable sourcing and ethical practices to cutting-edge research and technological innovation.
I invite you to join us as we explore the exciting future of the herbal industry, forging connections, sharing knowledge, and collectively shaping the next chapter of this remarkable journey. Let us work together to harness the immense potential of herbal medicine for the benefit of global health and well-being. Welcome once again to Herbal Asia 2025!
Don't forget to grab an Early Bird Discount!
Why Malaysia
Malaysia ranked 12th in the world and ranked 4th in Asia as the most biodiverse country. The market value of the herbal industry in Malaysia is projected to reach RM32 billion in 2020, the number keeps growing, with an annual growth rate between 8%-15%. Thus the growing market of this industry offers an opportunity for wealth creation to the industry players, especially for the rural communities, farmers, and young entrepreneurs.
The shift in healthcare towards natural products' therapeutic value provides vast opportunities for Malaysia and neighboring countries to become significant global players, given our rich biodiversity in the Asia Pacific Region. With Malaysia’s rich tropical rainforest, we are home to some 100 species of ferns, 12,500 species of flowering plants, and 185,000 species of fauna. About 1,200 of these plant species have potential pharmaceutical value and usage.
With these potentials, industry players must strive to gain a foothold in the global herbal market, making sure the products possess the highest standard of manufacturing and be able to compete in terms of quality, safety, efficacy, pricing, and branding of products, as well as an efficient distribution network and meeting international health certification standards.
THE CONFERENCE
Welcome to the Herbal Asia 2025 Business Conference, where tradition meets innovation for a sustainable future! Join us as we explore the Herbal Horizon, where ancient wisdom blends seamlessly with modern technology to pave the way for a greener tomorrow.
Held with the Herbal Asia-Asia’s Premier Herbal, Green & Natural Trade Show. The conference aims to present ideas, both innovative and novel to stimulate discussion and find solutions to the current trend.
This year, our conference objective is to bridge the gap between tradition and innovation in the herbal industry. We aim to showcase how traditional herbal practices can be innovatively integrated with modern technologies to create a sustainable future for generations to come.
This year's theme, "Beyond the Leaf - Tech, Innovation, and Conservation in the Herbal Revolution," promises an unparalleled experience. We're thrilled to offer both an in-person and an online conference format to accommodate everyone.
In-Person Conference:
Join us for two days of face-to-face networking and learning. This is your chance to meet inspiring speakers, connect with sponsors and brands, and interact directly with farm owners, innovators, and the herbal community. Don't miss this opportunity!
Online Conference:
For those unable to attend in person, our online conference returns with insightful sessions and engaging content. We'll welcome speakers and participants virtually, ensuring everyone can be part of the Herbal Asia experience. Plus, we have exciting sponsor-provided lucky draws!
Early Bird Discounts:
Secure your spot today and take advantage of early bird discounts available until May 30th, 2025. Register now and be a part of the herbal revolution!
The conference will address issues on World Trends, Challenges & Opportunities, Market Requirements, Best Practices, Culture and Heritage Conservation, The Future, Technology & Innovations, and Marketing Beyond Borders. High-profile speakers and leading-edge industry experts will be invited from various countries to share their experiences, strategies, and knowledge in tackling the issues and generating new business opportunities.
The conference, therefore, is an event not to be missed by brand owners, wellness and fitness practitioners, young entrepreneurs, industry players, academicians, researchers, modern farmers, and government officials to share in-depth insights and strategies in the latest herbal market issues.
This is a platform for industry players to highlight as well as showcase their products and brands, share knowledge, success stories, and challenges, broaden their network globally, explore new ideas, share strategies, and transform them into opportunities for the industry.
OBJECTIVES OF THE CONFERENCE
To address the need for global herbal & wellness industry standards
Knowledge sharing with the industry expert in global marketing and branding
To understand and solve challenges faced by the industry players
Cross-sharing new ideas and trends in herbal-based products & services
To create a network-focused event to facilitate trade and new ventures between different players in the global market
WHO SHOULD ATTEND
Business Owners
Manufacturers & Buying Agents
Importers and Exporters
Investors / Bankers
Policymakers/government ministries
Chambers of Commerce
Business Association
Online Business / Influencer / Product Owner
Media Practitioners
Tourism Players /Hospitality Operators
Wellness Operators
Health & Fitness Operator
Agro-Entrepreneurs/Farmers
Herbalist & Researchers

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Consumers Increasingly Using Natural Remedies for Common Illnesses
A market research report by Kalorama Information, "The US Market for Vitamins, Supplements, and Minerals," reveals that 30 million consumers prefer herbal remedies over over-the-counter (OTC) treatments, and 19 million combine both herbs and OTC remedies to address their health issues.
Industry Group Develops Botanical Testing Methods
To enhance the herb industry's reputation for consistency, the Methods Validation Program (MVP) has established testing procedures for ginkgo, echinacea, and ginseng. The goal is to approve testing methods for 15 herbs by the year 2000. Currently, the US Pharmacopoeia and the American Organization of Associated Chemists (AOAC) are reviewing these methods for publication in their official compendiums. Funded by 30 industry members, including raw material suppliers, manufacturers, distributors, and trade organizations, the MVP uses high-tech methods like HPLC that are both practical and applicable. This initiative is a step towards self-regulation, covering everything from harvest procedures to finished raw materials.
Source: Natural Foods Merchandiser, November 1998.